Anele
Design by
As a Senior Graphic Designer and Art Director, I blend high-end visual storytelling with strategic user-centric design. I bring a comprehensive mastery of industry-leading creative technologies and a proven track record of guiding campaigns from raw concept to polished cross-platform execution. My expertise lies in architecting intuitive, visually arresting design systems that elevate user experiences and drive measurable brand engagement.
01 Skillset
DESIGN TOOLS
ADOBE XD
FIGMA
PHOTOSHOP
ILLUSTRATOR
INDESIGN
PREMIER PRO
POWERPOINT DECK DESIGN
BELOW IS A CASE STUDY OF MY WORK
AS An ART DIRECTOR on set for a shoot
THE BRIEF
To create a high-impact, disruptive video teaser for the official launch of the online sneaker platform, Sneakerlines. The strategic goal was to use an unexpected
high-sensory kitchen environment to grab immediate attention and generate intense digital curiosity for the brand.
THE ART DIRECTION
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Environmental Contrast: Selected a modern, minimalist kitchen setting to serve as a clean backdrop that contrasted sharply with the playful energy of the scene.
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Prop & Textural Curation: Strategically used fine flour and vibrant baking sweets to introduce rich visual textures and high-sensory action.
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The Hero Reveal: Orchestrated the final visual punchline by compositionally isolating a single sneaker on the counter with a solitary lit candle, shifting the focus instantly to high-fidelity product appreciation.
THE IMPACT
A premium, boundary-pushing commercial asset optimized for social media loops. It showcases a strong ability to leverage bold lifestyle storytelling and precise product placement to build immediate cultural relevance for a new e-commerce brand.
02 PORTFOLIO
03 WORK HISTORY
September 2022- August 2026
(4 years)
DUMA COLLECTIVE
MID 2022
(Contract)
Senior Graphic Designer
I have worked on creative design projects, ensuring high-quality visual designs and brand consistency.
My role involved collaborating with cross-functional teams to deliver impactful design solutions.
LV DIGITAL
Graphic Designer and Content Manager
I managed and scheduled visual content across various social media platforms and online channels, ensuring timely and consistent
brand messaging.
Mid 2021
(about a year)
GLOBAL NETWORK USA INC.
Graphic Designer
Responsible for creating compelling visual assets across digital and print platforms, including social media campaigns, and promotional materials.
2018-2020
(about 2 years)
FNB LIFE
Graphic Designer
Created digital image files for use in
internal digital dashboards
Designed creative digital
displays used on the departmental screens
CONTACT
I'm passionate about creating meaningful designs that leave a lasting impression. Let's discuss how we can collaborate to bring your design vision to life.
mr.anele@gmail.com
Call 069 471 5148
